January 20, 2025
4 min readAppMockUp Studio: Crafting the Future of App Store Screenshots

Dan Deaconu
CEO & Designer, AppMockUp

After a year of intensive development and invaluable community feedback, we're thrilled to introduce the next evolution of AppMockUp Studio. Before diving into the details, let's address what matters most: AppMockUp Studio remains completely free to use, with no account required. We believe in removing barriers between creators and great tools.
A New Foundation
When we first launched AppMockUp Studio, we set out to solve a clear problem: existing screenshot generators weren't meeting the needs of modern app developers and designers.
While our initial release pushed the boundaries of what was possible, we knew there was room for improvement.
We've spent the past year rebuilding the platform from the ground up, focusing on workflow efficiency, creative freedom, and professional-grade output.

Interface & Workflow Enhancements
The new interface brings together power and simplicity. We've reimagined every interaction point to create a more intuitive workflow.
The color picker now supports natural language input, allowing you to specify colors using common terms like "blue" or "red." This enhancement streamlines the design process, especially for those who aren't familiar with hexadecimal values.
Learn more about the color picker here.
The new text options and font management system offers immediate access to all font variations, along with new ways to update the background and decoration of text elements.
Learn more about the text layer background and decoraion here.
Our new layer management system provides granular control over every element. The improved auto-layout system intelligently handles positioning while giving you the flexibility to make precise adjustments when needed.
Combined with the new keyboard shortcuts and undo/redo functionality, you can maintain a fast, efficient workflow without sacrificing control.
Advanced Design Tools
The gradient editor exemplifies our approach to combining power with usability. You can add, remove, rotate, and flip color stops with precision, all while seeing your changes in real-time.
Learn more about the gradient editor here.
The pattern generator opens up new creative possibilities with customizable shapes, padding, colors, and strokes – perfect for creating distinctive backgrounds that make your screenshots stand out.
Learn more about the background pattern here.
Image editing capabilities now include comprehensive controls for brightness, contrast, hue, and saturation, eliminating the need to switch between multiple applications.
Instance Screenshots: A New Paradigm
Perhaps the most significant addition is our Instance Screenshots architecture. This feature addresses a fundamental challenge in app store marketing: different devices require different approaches.
Instead of forcing a one-size-fits-all solution, you can now create a main design and selectively override properties for specific devices. This ensures your screenshots look perfect across every device while maintaining brand consistency.
Technical Improvements
Behind the scenes, we've implemented substantial performance enhancements:
• Advanced image caching reduces project file sizes and accelerates rendering
• Batch import functionality streamlines the setup process
• Improved preview systems provide accurate representations across different store layouts
• Full backward compatibility ensures you can continue working with existing projects
"We want to extend our heartfelt gratitude to everyone who has supported AppMockUp through Buy me a coffee and PayPal donations. Your generosity has been instrumental in keeping this project alive and growing. Each contribution, no matter the size, has helped us maintain and improve the platform for everyone."
AppMockUp Team

Supporting AppMockUp's Future
Until now, AppMockUp has been sustained through the generous individual contributions via Buy me a coffee and PayPal donations. This support from our community has been incredible and has enabled us to maintain and improve our free design tools.
Moving forward, we're excited to announce our new template store on Buy me a coffee! We've created a collection of professional, ready-to-use screenshot templates designed specifically for app developers and marketers who want to showcase their apps quickly and beautifully.
Each template is:
• Professionally designed using AppMockUp
• Ready for immediate use - just add your screenshots
• Customizable with your own titles and descriptions
• Optimized for both App Store and Google Play
By purchasing our templates, you're not only saving valuable time in your app launch process, but you're also directly supporting AppMockUp's development. This enables us to:
• Create more high-quality templates
• Develop new features faster
• Keep improving our core tools
• Maintain our commitment to keeping AppMockUp free for everyone
Looking Forward
With over 100 new features and improvements, this update represents a significant step forward in app store screenshot creation. For those who prefer the familiar interface of our previous version, it remains available at old.app-mockup.com. However, we encourage you to explore the new capabilities at studio.app-mockup.com. studio.app-mockup.com
We built AppMockUp Studio to empower creators – from independent developers to established design studios – with tools that match their ambitions. As we continue to evolve the platform, your feedback remains invaluable. Every feature, every improvement, and every optimization stems from our ongoing dialogue with the community.
The future of app store screenshot creation is here, and it's free for everyone. No accounts, no restrictions, just powerful tools for creating compelling app store presentations.
Visit studio.app-mockup.com to get started.