To increase the number of downloads for mobile apps.
There are just a couple of things that influence the number of downloads for an app in a given period. But one of the things we've discovered in our 5 years of active development is that a great presentation goes a long way.
These are some of the reasons why great screenshots matter:
- 47% of users found their last app by searching the app store
- 50% of users make their purchase decisions based on the first impression
- you have only 7 seconds to convince a user to download your app on your App Store page
- you have even less while he’s scrolling through a list of other similar apps
- the three most important elements users focus on when browsing for apps are the app logo, name and screenshots
- the first 3 screenshots are the most important part because users can see them without scrolling to the right
- less than 2% of users actually read the app description
- great screenshots can increase number of downloads by up to 30%
To build the fastest and easiest to use tools for creating the most compelling app screenshots.